Bigger is always better – let’s do big data!
Big data has been a “thing” for some years now and still many mid-sized and smaller businesses are figuring out if it is worth getting into it or not. The answer will most definitely be yes. To explain this rather radical statement let us define big data real quick.
In theory Gartner, Inc.’s definition “Big data is high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.”