Freescale has undergone some changes in the past and just recently a major one as the company was acquired by NXP. We managed to get an interview with Steve Wainwright, General Manager EMEA and VP Sales and Marketing at Freescale and Thomas Staudinger, VP Vertical Segments and Technical Marketing at EBV at the embedded World 2015 a couple weeks ago.
The two industry experts talk about the developments within Freescale, the role of distribution in this process as well as in the future and the strong and successful demand creation and cooperation with EBV. Further Steve Wainwright shares Freescale’s perspective on the current IoT space and the key challenges attached to the connected world. He pronounces the importance of security, small size and efficiency of modern semiconductor technology which will be prerequisites for success in the future. In addition the two electronic industry insiders speak about the missing communication standard for the IoT and Freescale’s strategy to position the company as leader within IoT security technology.